Fine Driving (Radio Spot)

Armed with a new set of innovative strategies to make travelling on Mumbai Pune Expressway safer for commuters, SaveLIFE Foundation approached us to create another series of radio spots under the Zero Fatality Corridor Initiative.

Another opportunity to create communication that can spark positive behaviour change had arrived at our door! We decided to design a fresh new series of engaging radio spots with relatable characters and everyday situations that not only created awareness around crucial risk factors of driving on the expressway, but also encouraged the road users to adopt safe driving practices.

Check out the whole series!

Cover icon source : Chanut from

  • Client Maharashtra State Road Development Corporation
  • COMMISSIONED by SaveLIFE Foundation