HIT (Concept Ad)

This is a concept pitch video we produced for Godrej, for their popular insecticide brand, 'Hit'.

A play on the word ‘keeda’ (which literally translates to an ‘insect’), this tongue in cheek TVC builds on the catchy copy and relatable situations of Hit’s existing TVCs. We took the recall value of the brand a step ahead with a simple quirk of a common man.