SYNOPSIS:
We made a series of web-spots for creating awareness around Hepatitis in India - a virus that still goes mostly undiagnosed and untreated at the right time. As part of a campaign encouraging Indian citizens to demand political parties to include and prioritize combating Hepatitis in their manifestos (during the general elections), these films tell the personal stories behind the headlines. Testimonials from those whose lives have been severely affected through the lack of awareness and medical care lend a powerful voice to this 11-film series.
To create awareness around Hepatitis in India - a virus that still goes mostly undiagnosed and untreated at the right time, we designed a campaign film that encourages Indian citizens to demand political parties to include and prioritize combating Hepatitis in their manifestos during the general elections.