The Boss Calling – Radio PSA

In 2016, the Good Samaritan Law was passed by the Supreme Court of India to safeguard the interests of bystanders who help road accidents victims.

When SaveLIFE Foundation, a Delhi based NGO working on road safety, approached us to create an awareness campalign around the law, we decided to design an integrated campaign using everyday conversations with relatable characters that not only generates awareness, but also encourages audiences to take action.

This radio spot is one of the two created for the campaign.

  • Client SaveLIFE Foundation
  • COMMISSIONED by India Infradebt Ltd.